The Royal Wedding of Charles and Diana in 1981 by over 700 million, and now the world had become a global village, along with the micro chip revolution of computers and electronic games. But, of course, we kept our bond with our favourite brands. In the kitchen, the big technological advance was the coming of the microwave oven that encouraged a new wave of convenience foods.

Now arriving on the breakfast table were Crunchy Nut, Fruit n' Fibre, Farmhouse Bran and Brancrunch. Your milk could have been poured from a new dumpy shape bottle with an advert on its side. And for those on-the-move movements, Jordans created the concept of a cereal bar.

Among this 'naughty but nice' era of the Eighties was the counter balance of F-plan Brancrisp, Shape milk, Lean Cuisine meals and a range of crispbreads.

Other notable launches included Chicken Tonight, Covent Garden Soups and environmentally friendly Ecover, but some brands were short lived, like Noodle Doodles, Quattro and Wizard yogurt mousse.

1980s Shopping Basket, Robert Opie